Chooseology measures 10 engagement parameters, including:

• Number of times a concept was the first, second, or third pick to the shopping cart
• Number of times a concept was “purchased”
• Time taken to make a choice between options
• Total time spent reviewing the concept
• And more

• A truly behavioral tool
• Agile and cost-effective
• You choose the level of service that best suits your needs

• Respondents visit a simulated e-commerce site. Screening questions can be included before respondents enter the simulator.
• The simulator can be set up to mimic the major e-commerce platforms.
• Respondents are asked to shop as they normally would.
• Results are recorded in real time.
• Following the simulator experience, custom survey questions can be included to learn more about respondent preferences.
• Qualitative research can easily be incorporated before, during, or after the simulation.
• Category users are recruited from any sample source. You can use your own list, source your own list, or work with our team to source one.
• Setup is simple. You can set the site up yourself, or work with our team.
• There is no limit to the number of concepts. You can program custom sort and filtering variables just as you would use on a real e-commerce site.

• Models the familiar online shopping experience — which is more like how people research and make choices today
• The simulator measures engagement and behaviors, not just opinions
• Provides both implicit and explicit data
• Supports the ability to set up control and test cells
• Global capabilities